Make
Visual automation platform with 1,800+ app integrations and AI-powered workflows
Editorial take
Make is the most visually capable automation platform available. Its canvas-based interface makes complex multi-step workflows easier to reason about than Zapier's linear format. The free tier is generous enough for light use, and paid plans offer strong value for teams automating high-volume processes.
What is Make?
Make (formerly Integromat) is a visual automation platform that lets you connect apps and services and automate workflows without writing code. You build "scenarios" - flowcharts of modules connected by lines - that run on a schedule or in response to triggers. Unlike Zapier's linear sequences, Make's visual canvas supports branching logic, loops, error handling, and complex multi-path workflows.
Make has added AI capabilities throughout its platform: you can call OpenAI, Claude, or Gemini directly as modules in any workflow, process documents with AI, and use its HTTP module to hit any API. The result is that Make has become the go-to platform for builders who want serious automation power without managing infrastructure.
The free plan includes 1,000 operations per month, which is enough to test and run light workflows. Paid plans start at $9/month for 10,000 operations. Make is significantly cheaper than Zapier for equivalent functionality and substantially more capable for complex logic. The learning curve is steeper than simpler tools like Gumloop, but the payoff in flexibility is real.
Make has a large community with thousands of pre-built templates. For anyone building AI-powered automations that need to talk to real business tools - CRMs, Google Workspace, Slack, databases - Make is one of the strongest options available.
Best for
Teams needing wide app coverage without code
Key strength
1800+ app integrations in a visual workflow builder
Ease of use
Learning curve
What you would use it for
- →Connecting disparate SaaS tools without writing code via a visual workflow canvas
- →Building data processing pipelines between APIs and databases
- →Automating content publishing from form submissions, RSS feeds, or webhook triggers
- →Syncing CRM and marketing tools across an organization with conditional routing
- →Routing and transforming incoming data to multiple destinations based on custom logic
Pros & Cons
👍 Pros
- ✓Much more powerful than Zapier for complex logic
- ✓1,800+ integrations covers virtually every tool
- ✓Free tier is genuinely functional
- ✓AI steps are first-class modules in any workflow
- ✓Much cheaper than Zapier for equivalent power
👎 Cons
- ✗Steeper learning curve than simpler tools
- ✗Operation-based pricing can get expensive at scale
- ✗No self-hosted option
- ✗Visual canvas can get cluttered with complex scenarios
Key Features
- ✓ Visual scenario builder with branching logic
- ✓ 1,800+ app integrations (Google, Slack, Notion, CRMs, databases)
- ✓ Native AI module: call OpenAI, Claude, Gemini as workflow steps
- ✓ Scheduled and webhook-based triggers
- ✓ Data stores for persisting state between runs
- ✓ Error handling and retry logic
- ✓ Thousands of community templates
Available on
Integrates with
Make Pricing
✅ Make has a free plan — no credit card required to start.
Free
- ✓1,000 operations/month
- ✓Unlimited active scenarios
- ✓1,800+ app integrations
- ✓AI module (OpenAI, Claude, Gemini)
- ✓5-minute minimum schedule interval
Core
- ✓10,000 operations/month
- ✓1-minute minimum schedule interval
- ✓Full data store access
- ✓Email support
Pro
- ✓10,000 operations/month (higher add-on rates)
- ✓Priority execution
- ✓Full scenario history
- ✓Custom variables
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Developer resources
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